Who Sells Out-of-Home Advertising in NYC: 32 Verified Sellers

32 companies sell out-of-home advertising in New York City, across five kinds of inventory: transit and street-furniture concessions, billboards and Times Square spectaculars, taxi tops and in-cab screens, airport and other place-based concessions, and other owners' inventory resold through marketplaces and OOH agencies. The rule buyers get wrong: every owner sells direct, and no reseller or agency owns a unit.

The reason a "New York City advertising agency" search is the wrong search for out-of-home is that most of the inventory in New York is not sold by agencies at all. It is sold by a small number of owners and, for anything on public property, by a single concessionaire per surface. The MTA's advertising page sends every subway, bus and commuter rail buyer to OUTFRONT Media; the NYC DOT franchise makes JCDecaux the seller of the city's bus shelters and newsstands; the kiosks stand under the City's LinkNYC franchise with CityBridge, whose members include Intersection, which sells their screens. Call anyone else for those and you are talking to a middleman.

The tables below group the sellers by the inventory they control. Each row records what the company sells in New York in its own words, what it does not sell, whether it publishes a rate card, where it sits, what public reviews exist for it, and the independent source that confirms it. Companies whose own page could not be read live, or for which no independent confirmation exists, are listed at the end with the reason.

Disclosure: the publisher works at Firefly, one of the sellers in this directory. Every seller is listed on the same evidence rule, and links to Firefly are marked sponsored.

Who Sells Out-of-Home Advertising in New York City?

32 sellers listed: 24 owners, concessionaires and network operators, and 8 marketplaces and agencies. 20 have a public review on at least one platform; 4 publish a price table on their own site. First read 14 September 2026; every row re-checked 24 October 2026.

Tables scroll sideways on small screens.

Transit, street furniture and kiosk concessions

Three companies, four public contracts, no overlap: the MTA concession, the NYC DOT street furniture franchise, the LinkNYC franchise with CityBridge, and Intersection's PATH contract with the Port Authority. Each seller holds its surface because a public body made it so.

Billboard, wallscape and Times Square spectacular owners

The private inventory, fifteen companies: the two national billboard companies, Clear Channel and Lamar; Orange Barrel Media, which lists 31 US markets on its own site; nine more Times Square sign sellers from the Times Square Alliance's screens page whose sites could be read live (with Clear Channel and OUTFRONT, which sits in the concessions table, eleven sign sellers in all); Pearl Media's Midtown urban-panel network, also on the Alliance's list; and two hand-painted wall operators in Brooklyn. Several buildings carry more than one seller's faces; ask for the face, not the address.

Taxi tops and in-cab screens

The Taxi and Limousine Commission governs the cab, and its own pages name the technology providers whose systems carry the passenger screens. Tops and screens are separate products from separate companies.

Ferry, bus and airport

NYC Ferry sells its own boats through the operator's marketing team, and the double-decker buses Vector Media sells are private vehicles, not MTA buses. The airports are a Port Authority concession: Clear Channel Outdoor's airports division has held the JFK, LaGuardia, Newark and Stewart advertising franchise under a 12-year contract since November 2020 (Port Authority release), so its row sits in the billboard table above and JCDecaux's own New York page lists only private-aviation airports.

Marketplaces, programmatic platforms and OOH-specialist agencies

None of these owns a unit in New York. They are here because a buyer will meet them, and because the difference between an agency with a New York office and an anonymous lead form is worth a row.

How to Read This Directory

Five kinds of company appear in the tables, and the label in each row is the first thing to check before you send a brief. The distinction is not academic: it decides whether the person answering your email can actually put your creative on the unit. The agencies that plan and buy across these sellers on a brand's behalf are scored separately in the NYC agency guide.

"Confirmed by" names the independent source read for each row: a government franchise or concession page, an SEC filing, the Times Square Alliance's own screens list, or a third party's press release or trade-press report. A company's own website is never that source; it supplies the inventory description and the office address only. Where a company's own page could not be read live, or no independent source exists, the company is in the "not in this directory" list below rather than in a table.

"Public reviews" are reported platform by platform and never averaged. Many media owners have only a handful, and some profiles carry none; a review count that low says little about a company that sells to agencies rather than to the public. "Rate card" records only whether a public price table exists on the seller's own site. No price from any of them is repeated here.

Which Sellers Are on the City's Outdoor Advertising Register?

Twelve of the sellers above appear on the Department of Buildings' public List of Active Outdoor Advertising Companies, under their own or a related company name: Branded Cities, Clear Channel Outdoor, Heritage Outdoor Media, KEVANI, Lamar (as Lamar Advertising of Penn), New Tradition, OUTFRONT, Overall Murals, Pearl Media, Silvercast Media, Colossal Media (as SkyHigh Murals-Colossal Media) and Vector Media. BIG Outdoor, Dream Outdoor, Lightyear Media, Neutron Media and Orange Barrel Media do not appear under those names. The list is dated 23 November 2022, names 39 companies and prints no expiry date later than 21 December 2024, so it shows who registered, not who is registered today; companies often register under an LLC. Ask any billboard or wall seller for its current registration number. Why the register exists, and what an unregistered sign risks, is on the NYC billboard guide.

Who Sells What in New York: Quick Lookup

Format first, then the seller. Where one company is named alone, a franchise or concession makes it so, and that is the most useful thing to know before asking for a proposal.

Times Square spectaculars

OUTFRONT Media, Clear Channel Outdoor, Silvercast Media, Branded Cities, New Tradition, BIG Outdoor, Heritage Outdoor Media, Dream Outdoor, KEVANI, Lightyear Media and Neutron Media, each for named signs on the Times Square Alliance's list. Unit by unit, with the pedestrian count under each CPM, on the Times Square billboard guide.

Subway, bus and commuter rail

OUTFRONT Media only, under the MTA concession. Resold through AdQuick and agencies; nobody else can sell it. Formats, loop lengths and the MTA's content rules on the NYC subway advertising guide.

Billboards, bulletins and wallscapes

Clear Channel Outdoor (including billboards on MTA property), Lamar Advertising, Orange Barrel Media, Branded Cities, Heritage Outdoor Media and BIG Outdoor; hand-painted walls from Colossal Media (through Lamar) and Overall Murals. Zoning, permits and the 200-foot arterial rule on the NYC billboard advertising guide.

Bus shelters and newsstands

JCDecaux only, under the NYC DOT Coordinated Street Furniture Franchise.

LinkNYC kiosks and PATH

Intersection, a member of CityBridge, which holds the LinkNYC franchise, and the holder of the Port Authority PATH contract.

Taxi tops and in-cab screens

Digital taxi tops: Firefly (GPS-enabled digital and static tops) and SOMO. In-cab passenger screens: Creative Mobile Technologies (CMT) and Curb Mobility, the two TLC-authorized taxi technology providers.

Vehicle wraps, swarms and experiential fleets

Firefly for full, partial and door wraps, coordinated swarms and truck-based activations (LED, glass and 3D hologram trucks); Vector Media for double-decker bus wraps and custom vehicles; otherwise the wrap networks and the fleet owners themselves. A vehicle operated or parked for the purpose of commercial advertising is prohibited under NYC Traffic Rules 4-12(j)(1); TLC-licensed vehicles are exempt by name when their advertising follows the Commission’s rules, and on a taxi or for-hire vehicle any exterior advertising, a wrap included, needs TLC authorization (35 RCNY 58-32(c), 59A-29(e)(1)).

Airports, ferries and buses

JFK, LaGuardia, Newark and Stewart terminals: Clear Channel Outdoor's airports division under the Port Authority's 12-year contract from November 2020. NYC Ferry boats: the operator's own team at ferry.nyc. Double-decker buses: Vector Media.

Programmatic digital screens

Firefly's digital tops are bought programmatically through Place Exchange, Vistar Media, Hivestack and Broadsign, per its advertising solutions page. Vistar Media, with a New York office at 625 Sixth Avenue, and Place Exchange, spun out of Intersection in 2021, sell other owners' screens through demand-side platforms; neither owns a unit.

A plan across several owners

Talon (with PJX Media), Rapport, Quan Media Group and DASH TWO plan and buy; AdQuick aggregates. All of them send the order to the owners above.

Not in This Directory, and Why

These were checked and left out of the tables. They are here so that a buyer does not spend a week finding out the same thing.

• NY Taxi Ads. Its homepage is live and claims a digital taxi-top network, but no authority page, TLC list or trade-press item names it, its own site publishes no street address, and its Google presence is four keyword-named Business Profiles (NYC Taxi Advertising, Taxi Advertising NYC, Taxi Rooftop Advertising NYC, Yellow Cab Advertising NYC) at four different Manhattan addresses, each rated 5.0 with 5 to 7 reviews. Read 24 October 2026. Could not be verified to this directory's standard.
• Curb Taxi Media. Parked domain. curbtaximedia.com sends visitors to a domain-parking lander (read live 24 October 2026). Curb sold its taxi-top business to Firefly in 2021 (AdExchanger, 22 March 2024); Curb's live product is Taxi TV, listed above under Curb Mobility.
• Vector Media, for taxi. Its taxi tag page and its taxi-advertising URL both return 404 (read live 24 October 2026). Vector is listed above for what its New York page does sell: double-decker buses, custom vehicles, experiential and bulletins.
• Kinetic (WPP). No longer a stand-alone seller. kineticww.com redirects to WPP Media; DailyDOOH reported in March 2023 that WPP was dissolving Kinetic as a stand-alone OOH agency (DailyDOOH, 27 March 2023). No WPP page confirming a New York OOH unit was found.
• Alfi. Ceased operations and filed for Chapter 7 in October 2022 (Sixteen:Nine, 25 October 2022).
• Octopus Interactive (T-Mobile). The NYC TLC's in-vehicle advertising page names T-Mobile USA, Inc. (Octopus Interactive) as the licensed provider of interior tablet advertising in for-hire vehicles, so it exists in New York. Its own sites could not be read live on 24 October 2026 (one domain does not resolve, the other returns an error), and this directory lists nothing whose own page it could not open.
• Carvertise and Wrapify. Rideshare wrap networks; neither site has a New York page we could find, and no independent source places either in the city. Both have Trustpilot profiles dominated by driver reviews (Carvertise 2.1 from 11, Wrapify 3.1 from 152), which say nothing about buying media.
• Blue Line Media. A reseller whose New York pages print estimated ranges, note that names and marks shown "are property of their owners", and carry a notice that some content may be AI-generated. No street address on its own site and no independent source beyond a Clutch listing. It remains a named third-party price publisher on other pages of this site; it is not a seller.
• BillboardsIn. An anonymous lead form. The site names no company, address, phone or parent; the only public record found is a Google Business Profile in Columbus, Ohio (4.3 from 13 reviews). Not a seller of anything in New York.
• billups. A real OOH-specialist agency (MediaPost, 28 November 2025), but its own contact and locations pages list regions only and no New York office. Third-party listings give one; this directory does not print an address the company itself does not.
• City Outdoor USA, now Del Mastro Outdoor. Still listed on the Times Square Alliance page under its old name, but cityoutdoorusa.com now serves an unrelated page titled "One Capital Funding" and delmastrooutdoor.com has no address record (24 October 2026). Renamed December 2021 (OOH Today). Confirm it is trading before treating it as a seller.
• ABC SuperSign (Disney). The Alliance lists it with a Disney sales contact, but we found no ABC or Disney page that sells the sign on its own.
• LED In Motion and other LED truck operators. LED In Motion's own page claims to be based in New York City; no independent source confirms it. Every truck operator also runs into NYC Traffic Rules 34 RCNY 4-12(j)(1), which prohibit operating, standing or parking a vehicle on a street for the purpose of commercial advertising. Ask any operator how it addresses that rule before booking.
• JCDecaux, for JFK and LaGuardia. JCDecaux's own airports page names other markets and its New York page lists only private-aviation airports and the East 34th Street Heliport. The Port Authority airport franchise has been Clear Channel's since November 2020. JCDecaux is listed above for the street furniture it does hold.

Frequently Asked Questions

The Bottom Line

Out-of-home in New York is sold by fewer companies than the search results suggest, and for anything on public property by exactly one. Use the tables to find the owner or the concessionaire for the surface you want, send the brief to that company, and treat every marketplace range and agency estimate as orientation until the owner's proposal arrives with the unit ID on it. The list will be re-read and re-dated when it changes; a seller that stops selling New York will move to the last section rather than disappear.

Sources

1. Times Square Alliance, Advertisement and Sponsorships (screens list) (named sign sellers and contacts for Times Square screens) · timessquarenyc.org · read 24 October 2026
2. NYC Buildings, List of Active Outdoor Advertising Companies (dated 23 November 2022; 39 companies) · nyc.gov/buildings (PDF) · read 24 October 2026
3. LinkNYC, FAQ (CityBridge members include Intersection) · link.nyc · read 24 October 2026
4. Neutron Media, Q4 2026 media kit (PDF; prints a package price, not repeated here) · neutron.media · read 24 October 2026
5. MTA, Advertising and activations (OUTFRONT MEDIA for transit; Clear Channel Outdoor for billboards) · mta.info · read 24 October 2026
6. OUTFRONT Media Inc., Form 10-K for the fiscal year ended December 31, 2025 (MTA agreement; principal executive offices 90 Park Avenue, New York) · sec.gov · read 24 October 2026
7. Clear Channel Outdoor Holdings, Inc., Form 10-K/A for fiscal year 2025 (San Antonio, Texas headquarters) · sec.gov · read 24 October 2026
8. Lamar Advertising Company, Form 10-K for the fiscal year ended December 31, 2025 (New York, NY listed as a billboard market) · sec.gov · read 24 October 2026
9. NYC DOT, Coordinated Street Furniture (JCDecaux franchisee after purchasing Cemusa in late 2015; over 3,300 bus shelters; advertising rights) · nyc.gov/dot · read 24 October 2026
10. NYC Office of Technology and Innovation, LinkNYC Franchises (Public Communications Structure Franchise with CityBridge, LLC) · nyc.gov/oti · read 24 October 2026
11. OOH Today, Port Authority of NY and NJ awards Intersection exclusive contract (PATH advertising contract from 30 December 2020) · oohtoday.com · read 24 October 2026
12. OOH Today, Digital spectacular at 5 Times Square (New Tradition manages the 5 Times Square platform, 23 April 2025) · oohtoday.com · read 24 October 2026
13. ExchangeWire, VIOOH brings Orange Barrel Media's US urban inventory to its global programmatic platform (New York among OBM markets, 26 March 2026) · exchangewire.com · read 24 October 2026
14. Billboard Insider, Lamar Advertising announces acquisition of Colossal Media (81 hand-painted wall displays incl. New York, 8 December 2021) · billboardinsider.com · read 24 October 2026
15. OOH Today, The adventures and misadventures of 2020, Overall Murals (operator of OOH wall locations in Brooklyn, 2 July 2020) · oohtoday.com · read 24 October 2026
16. OOH Today, City Outdoor is now Del Mastro Outdoor (rename, 17 December 2021) · oohtoday.com · read 24 October 2026
17. DPAA, SOMO and CMT announce strategic partnership (SOMO digital taxi tops and CMT TaxiTV in New York, 3 September 2025) · dpaaglobal.com · read 24 October 2026
18. OUTFRONT Media investor release, OUTFRONT Media and AdQuick form exclusive commercial partnership (25 February 2026) · investor.outfront.com · read 24 October 2026
19. MediaPost, OOH indie agency Talon acquires PJX Media (7 July 2026) · mediapost.com · read 24 October 2026
20. MarketingReport, IPG Mediabrands' Rapport and Quotient announce out-of-home tech partnership (17 May 2022) · marketingreport.one · read 24 October 2026
21. AdExchanger, Quan Media Group launches (New York City OOH agency, 5 February 2020) · adexchanger.com · read 24 October 2026
22. T-Mobile US, Inc., Form 10-Q for the quarter ended September 30, 2025 (acquisition of Vistar Media completed 3 February 2025) · sec.gov · read 24 October 2026
23. AdExchanger, Broadsign acquires Place Exchange (25 November 2025) · adexchanger.com · read 24 October 2026
24. OOH Today, DASH TWO profile (Culver City and Nashville offices; published 5 June 2018, updated 12 August 2026) · oohtoday.com · read 24 October 2026
25. DailyDOOH, Kinetic To Be Disassembled (27 March 2023) · dailydooh.com · read 24 October 2026
26. OAAA, 2025 OOH Ad Spend Performance, Facts and Figures (2025 US OOH spend $9.46 billion, +3.6%; New York DMA $858,054,320) · oaaa.org · read 24 October 2026
27. Google Maps business profiles (ratings and review counts) (rating and count per seller, re-read on each profile page 24 October 2026; profiles without reviews recorded as such) · google.com/maps · read 24 October 2026
28. Trustpilot and Clutch profile checks (one fetch per seller domain; 'no profile' where the URL returns 404) · trustpilot.com · read 24 October 2026
29. NYC Taxi and Limousine Commission, Authorized Technology Service Providers (Creative Mobile Technologies, LLC and Curb Mobility, LLC) · nyc.gov/tlc · read 24 October 2026
30. NYC Taxi and Limousine Commission, In-Vehicle Advertising Technology (T-Mobile USA, Inc. (Octopus Interactive) licensed for for-hire vehicle interior advertising) · nyc.gov/tlc · read 24 October 2026
31. AdExchanger, Taxi TV to brands: don't Curb your enthusiasm for DOOH (Curb sold its taxi-top business in 2021 to focus on Taxi TV, 22 March 2024) · adexchanger.com · read 24 October 2026
32. ACCESS Newswire via The Globe and Mail, Firefly and Reveal study (Firefly headquartered in New York City; digital car tops, 6 May 2026) · theglobeandmail.com · read 24 October 2026
33. PR Newswire, SOMO and Reveal announce strategic partnership (digital taxi top measurement in New York City) · prnewswire.com · read 24 October 2026
34. OOH Today, Vector Media adds new OOH inventory (founded 1998 as a New York billboard company; double-decker product, 24 September 2018) · oohtoday.com · read 24 October 2026
35. Spire Capital, Vector Media portfolio page (New York headquartered OOH company; double-decker transit spectaculars) · spirecapital.com · read 24 October 2026
36. Marketing Brew, Why the NYC Ferry is sailing into advertising (sold by Hornblower Group's in-house team, 1 February 2024) · marketingbrew.com · read 24 October 2026
37. NYCEDC, NYCEDC announces new NYC Ferry contract with Hornblower Group (operator contract covering advertising and concessions revenue) · edc.nyc · read 24 October 2026
38. Port Authority of New York and New Jersey, Port Authority and Clear Channel bring new all-digital media program to airports (12-year airport advertising franchise from November 2020 (JFK, LaGuardia, Newark, Stewart)) · panynj.gov · read 24 October 2026
39. Sixteen:Nine via invidis, DOOH network focused on screens inside rideshare cars goes under (Alfi Chapter 7, 25 October 2022) · invidis.com · read 24 October 2026
40. MediaPost, Billups debuts Audrai AI tech (OOH agency in 20 countries, 28 November 2025) · mediapost.com · read 24 October 2026
41. Rules of the City of New York, Title 34, Section 4-12 (subdivision (j), commercial advertising vehicles) · codelibrary.amlegal.com · read 24 October 2026

Corrected 24 October 2026. Google ratings were added for OUTFRONT, Clear Channel, Lamar, KEVANI, Lightyear, Neutron and Pearl, and for Colossal's second profile, so 20 sellers, not 13, have a public review; Neutron's media kit carries a package price, so 4 sellers, not 3, publish a price table; KEVANI's Grand Central Murals and Triangle Spectacular are in Los Angeles and Costa Mesa and were removed from its New York units; Branded Cities' New York office is 1450 Broadway; and the LinkNYC franchise is held by CityBridge, whose members include Intersection.

Corrected 25 October 2026. Firefly's wraps are now described as its on-car page describes them, not as wraps on New York taxi and rideshare vehicles, and the vehicle note adds that exterior advertising on a taxi or for-hire vehicle needs TLC authorization; both of Vector's taxi URLs return 404; and the line that Orange Barrel's IKE kiosks are not in New York was removed because its sources disagree.