Who Sells Out-of-Home Advertising in New York City: A Verified Directory of 32 Sellers

32 companies sell out-of-home advertising in New York City, across five kinds of inventory: transit and street-furniture concessions, billboards and Times Square spectaculars, taxi tops and in-cab screens, airport and other place-based concessions, and other owners' inventory resold through marketplaces and OOH agencies. The rule buyers get wrong: every owner sells direct, and no reseller or agency owns a unit.

The reason a "New York City advertising agency" search is the wrong search for out-of-home is that most of the inventory in New York is not sold by agencies at all. It is sold by a small number of owners and, for anything on public property, by a single concessionaire per surface. The MTA's advertising page sends every subway, bus and commuter rail buyer to OUTFRONT Media; the NYC DOT franchise makes JCDecaux the only seller of the city's bus shelters and newsstands; the LinkNYC franchise makes Intersection the only seller of the kiosks. Call anyone else for those and you are talking to a middleman.

The tables below group the sellers by the inventory they control. Each row records what the company sells in New York in its own words, what it does not sell, whether it publishes a rate card, where it sits, what public reviews exist for it, and the independent source that confirms it. Companies whose own page could not be read live, or for which no independent confirmation exists, are listed at the end with the reason.

Two sellers in one frame at Broadway and West 27th Street, 2024: a digital taxi top passing under an Orange Barrel Media wall sign at NoMad Piazza. The taxi top is sold by a taxi network under Taxi and Limousine Commission rules; the wall belongs to a billboard owner permitted by the Department of Buildings. Campaign photograph from an operator's archive, used with permission.

Who Sells Out-of-Home Advertising in New York City?

32 sellers listed: 24 owners, concessionaires and network operators, and 8 marketplaces and agencies. 13 have a public review on at least one platform; 3 publish a price table on their own site. All read 14 September 2026.

Tables scroll sideways on small screens.

Transit, street furniture and kiosk concessions

Three companies, three contracts, no overlap. Each one is the only seller of its surface because a public body made it so, and each contract is a public document.

Billboard, wallscape and Times Square spectacular owners

The private inventory. Two national billboard companies, one regional spectacular owner, ten of the eleven Times Square sign sellers named on the Times Square Alliance's own screens page whose sites could be read live (OUTFRONT, the eleventh, is in the concessions table), two hand-painted wall operators in Brooklyn and one Midtown urban-panel network. Several buildings carry more than one seller's faces; ask for the face, not the address.

Taxi tops and in-cab screens

The Taxi and Limousine Commission governs the cab, and its own pages name the technology providers whose systems carry the passenger screens. Tops and screens are separate products from separate companies. The taxi market in depth, seller by seller, is on the New York taxi advertising companies roster.

Ferry, bus and airport

NYC Ferry sells its own boats through the operator's in-house team, and the double-decker buses that circle Midtown belong to a private owner. The airports are a Port Authority concession: Clear Channel Outdoor's airports division has held the JFK, LaGuardia, Newark and Stewart advertising franchise under a 12-year contract since November 2020 (Port Authority release), so its row sits in the billboard table above and JCDecaux's own New York page lists only private-aviation airports.

Marketplaces, programmatic platforms and OOH-specialist agencies

None of these owns a unit in New York. They are here because a buyer will meet them, and because the difference between an agency with a New York office and an anonymous lead form is worth a row.

How to Read This Directory

Four kinds of company appear in the tables, and the label in each row is the first thing to check before you send a brief. The distinction is not academic: it decides whether the person answering your email can actually put your creative on the unit.

"Confirmed by" names the independent source read for each row: a government franchise or concession page, an SEC filing, the Times Square Alliance's own screens list, or a third party's press release or trade-press report. A company's own website is never that source; it supplies the inventory description and the office address only. Where a company's own page could not be read live, or no independent source exists, the company is in the "not in this directory" list below rather than in a table.

"Public reviews" are reported platform by platform and never averaged. Most New York media owners have no reviews anywhere; a Google Business Profile with zero reviews is normal for a company that sells a handful of signs to a few dozen agencies a year, and it says nothing about the seller either way. "Rate card" records only whether a public price table exists on the seller's own site. No price from any of them is repeated here.

Who Sells What in New York: Quick Lookup

Format first, then the seller. Where one company is named alone, a franchise or concession makes it so, and that is the most useful thing to know before asking for a proposal.

Times Square spectaculars

OUTFRONT Media, Clear Channel Outdoor, Silvercast Media, Branded Cities, New Tradition, BIG Outdoor, Heritage Outdoor Media, Dream Outdoor, KEVANI, Lightyear Media and Neutron Media, each for named signs on the Times Square Alliance's list. Unit by unit, with the pedestrian count under each CPM, on the Times Square billboard guide.

Subway, bus and commuter rail

OUTFRONT Media only, under the MTA concession. Resold through AdQuick and agencies; nobody else can sell it. Formats, loop lengths and the MTA's content rules on the NYC subway advertising guide.

Billboards, bulletins and wallscapes

Clear Channel Outdoor (including billboards on MTA property), Lamar Advertising, Orange Barrel Media, Branded Cities, Heritage Outdoor Media and BIG Outdoor; hand-painted walls from Colossal Media (through Lamar) and Overall Murals. Zoning, permits and the 200-foot arterial rule on the NYC billboard advertising guide.

Bus shelters and newsstands

JCDecaux only, under the NYC DOT Coordinated Street Furniture Franchise.

LinkNYC kiosks and PATH

Intersection only, under the CityBridge LinkNYC franchise and the Port Authority PATH contract.

Taxi tops and in-cab screens

Digital taxi tops: SOMO and the second top network in the taxi table above. In-cab passenger screens: Creative Mobile Technologies (CMT) and Curb Mobility, the two TLC-authorized taxi technology providers. Rules, counting and the full seller roster on the New York taxi advertising companies page.

Airports, ferries and buses

JFK, LaGuardia, Newark and Stewart terminals: Clear Channel Outdoor's airports division under the Port Authority's 12-year contract from November 2020. NYC Ferry boats: the operator's own team at ferry.nyc. Double-decker buses: Vector Media.

Programmatic digital screens

Vistar Media and Place Exchange are the two supply-side platforms headquartered or founded in New York; both sell other owners' screens through demand-side platforms and neither owns a unit.

A plan across several owners

Talon (with PJX Media), Rapport, Quan Media Group and DASH TWO plan and buy; AdQuick aggregates. All of them send the order to the owners above.

Not in This Directory, and Why

These were checked and left out of the tables. They are here so that a buyer does not spend a week finding out the same thing.

• NY Taxi Ads. Its homepage is live and claims a digital taxi-top network, but no authority page, TLC list or trade-press item names it, its own site publishes no street address, and its Google presence is four keyword-named Business Profiles (NYC Taxi Advertising, Taxi Advertising NYC, Taxi Rooftop Advertising NYC, Yellow Cab Advertising NYC) at four different Manhattan addresses, each rated 5.0 with 7 to 10 reviews. Read 14 September 2026. Could not be verified to this directory's standard.
• Curb Taxi Media. Parked domain. curbtaximedia.com redirects to a GoDaddy parking page (read live 14 September 2026). Curb sold its taxi-top business in 2021 (AdExchanger, 22 March 2024) to the network listed in the taxi table above; Curb's live product is Taxi TV, listed above under Curb Mobility.
• Vector Media, for taxi. Its taxi URL is an empty tag page and its taxi-advertising URL returns 404 (read live 14 September 2026). Vector is listed above for what its New York page does sell: double-decker buses, custom vehicles, experiential and bulletins.
• Kinetic (WPP). No longer a stand-alone seller. kineticww.com redirects to a WPP Media placeholder; WPP dissolved Kinetic into its OOH unit in 2023 (DailyDOOH, 27 March 2023). No WPP page confirming a New York OOH unit was found.
• Alfi. Ceased operations and filed for Chapter 7 in October 2022 (Sixteen:Nine, 25 October 2022). Its site is still online, frozen, and never named New York.
• Octopus Interactive (T-Mobile). The NYC TLC's in-vehicle advertising page names T-Mobile USA, Inc. (Octopus Interactive) as the licensed provider of interior tablet advertising in for-hire vehicles, so it exists in New York. Its own sites could not be read live on 14 September 2026 (one domain does not resolve, the other returned error pages), and this directory lists nothing whose own page it could not open.
• Carvertise and Wrapify. Rideshare wrap networks with no New York page. Carvertise names New York only inside a 2023 press item and no independent source places it in the city; Wrapify's site says nationwide and never names New York. Both have Trustpilot profiles dominated by driver reviews (Carvertise 2.2 from 10, Wrapify 3.1 from 152), which say nothing about buying media.
• Blue Line Media. A reseller whose New York pages print estimated ranges and whose site states it is not the owner or exclusive provider of the formats shown, alongside a notice that some content may be AI-generated. No street address on its own site and no independent source beyond a Clutch listing. It remains a named third-party price publisher on other pages of this site; it is not a seller.
• BillboardsIn. An anonymous lead form. The site names no company, address, phone or parent; the only public record found is a Google Business Profile in Columbus, Ohio (4.3 from 13 reviews). Not a seller of anything in New York.
• billups. A real OOH-specialist agency (MediaPost, 28 November 2025), but its own contact and locations pages list regions only and no New York office. Third-party listings give one; this directory does not print an address the company itself does not.
• City Outdoor USA, now Del Mastro Outdoor. Still listed on the Times Square Alliance page under its old name, but cityoutdoorusa.com serves a hosting error and delmastrooutdoor.com has no DNS record (14 September 2026). Renamed December 2021 (OOH Today). Confirm it is trading before treating it as a seller.
• ABC SuperSign (Disney). The Alliance lists it with a Disney sales contact, but no live ABC or Disney page sells the sign; it is bundled into Disney Advertising packages.
• LED In Motion and other LED truck operators. LED In Motion's own page claims to be based in New York City; no independent source confirms it. Every truck operator also runs into NYC Traffic Rules 34 RCNY 4-12(j)(1), which prohibit operating, standing or parking a vehicle on a street for the purpose of commercial advertising. Ask any operator how it addresses that rule before booking.
• JCDecaux, for JFK and LaGuardia. JCDecaux's own airports page names other markets and its New York page lists only private-aviation airports and the East 34th Street Heliport. The Port Authority airport franchise has been Clear Channel's since November 2020. JCDecaux is listed above for the street furniture it does hold.

Frequently Asked Questions

The Bottom Line

Out-of-home in New York is sold by fewer companies than the search results suggest, and for anything on public property by exactly one. Use the tables to find the owner or the concessionaire for the surface you want, send the brief to that company, and treat every marketplace range and agency estimate as orientation until the owner's proposal arrives with the unit ID on it. The list will be re-read and re-dated when it changes; a seller that stops selling New York will move to the last section rather than disappear.

What to send us

• The format, or the unit you have in mind
• The neighbourhood, or the boroughs
• The dates, or the flight length
• The budget band

A person replies with the owner of that inventory, the concession or franchise it sits under, and the published third-party ranges that exist for it. No rate card exists on this site.

Send the brief

Sources

1. Times Square Alliance, Advertisement and Sponsorships (screens list) (named sign sellers and contacts for Times Square screens) · timessquarenyc.org · retrieved 14 September 2026
2. MTA, Advertising and activations (OUTFRONT MEDIA for transit; Clear Channel Outdoor for billboards) · mta.info · retrieved 14 September 2026
3. OUTFRONT Media Inc., Form 10-K for the fiscal year ended December 31, 2025 (MTA agreement; principal executive offices 90 Park Avenue, New York) · sec.gov · retrieved 14 September 2026
4. Clear Channel Outdoor Holdings, Inc., Form 10-K/A for fiscal year 2025 (San Antonio, Texas headquarters) · sec.gov · retrieved 14 September 2026
5. Lamar Advertising Company, Form 10-K for the fiscal year ended December 31, 2025 (New York, NY listed as a billboard market) · sec.gov · retrieved 14 September 2026
6. NYC DOT, Coordinated Street Furniture (JCDecaux franchisee after purchasing Cemusa in late 2015; over 3,300 bus shelters; advertising rights) · nyc.gov/dot · retrieved 14 September 2026
7. NYC Office of Technology and Innovation, LinkNYC Franchises (Public Communications Structure Franchise with CityBridge, LLC) · nyc.gov/oti · retrieved 14 September 2026
8. OOH Today, Port Authority of NY and NJ awards Intersection exclusive contract (PATH advertising contract from 30 December 2020) · oohtoday.com · retrieved 14 September 2026
9. OOH Today, Digital spectacular at 5 Times Square (New Tradition manages the 5 Times Square platform, 23 April 2025) · oohtoday.com · retrieved 14 September 2026
10. ExchangeWire, VIOOH brings Orange Barrel Media's US urban inventory to its global programmatic platform (New York among OBM markets, 26 March 2026) · exchangewire.com · retrieved 14 September 2026
11. Billboard Insider, Lamar Advertising announces acquisition of Colossal Media (81 hand-painted wall displays incl. New York, 8 December 2021) · billboardinsider.com · retrieved 14 September 2026
12. OOH Today, The adventures and misadventures of 2020, Overall Murals (operator of OOH wall locations in Brooklyn, 2 July 2020) · oohtoday.com · retrieved 14 September 2026
13. OOH Today, City Outdoor is now Del Mastro Outdoor (rename, 17 December 2021) · oohtoday.com · retrieved 14 September 2026
14. DPAA, SOMO and CMT announce strategic partnership (SOMO digital taxi tops and CMT TaxiTV in New York, 3 September 2025) · dpaaglobal.com · retrieved 14 September 2026
15. OUTFRONT Media investor release, OUTFRONT Media and AdQuick form exclusive commercial partnership (25 February 2026) · investor.outfront.com · retrieved 14 September 2026
16. MediaPost, OOH indie agency Talon acquires PJX Media (7 July 2026) · mediapost.com · retrieved 14 September 2026
17. The Drum, Out-of-home agency Talon spreads wings to US, lands New York office (27 February 2018) · thedrum.com · retrieved 14 September 2026
18. MarketingReport, IPG Mediabrands' Rapport and Quotient announce out-of-home tech partnership (17 May 2022) · marketingreport.one · retrieved 14 September 2026
19. AdExchanger, Quan Media Group launches (New York City OOH agency, 5 February 2020) · adexchanger.com · retrieved 14 September 2026
20. T-Mobile US, Inc., Form 10-Q for the quarter ended September 30, 2025 (acquisition of Vistar Media completed 3 February 2025) · sec.gov · retrieved 14 September 2026
21. AdExchanger, Broadsign acquires Place Exchange (25 November 2025) · adexchanger.com · retrieved 14 September 2026
22. OOH Today, DASH TWO profile (Culver City and Nashville offices, 12 August 2026) · oohtoday.com · retrieved 14 September 2026
23. DailyDOOH, WPP dissolves Kinetic (27 March 2023) · dailydooh.com · retrieved 14 September 2026
24. OAAA, 2025 OOH Ad Spend Performance, Facts and Figures (2025 US OOH spend $9.46 billion, +3.6%; New York DMA $858,054,320) · oaaa.org · retrieved 14 September 2026
25. Serper Places API (Google Business Profile ratings and review counts) (rating and count per seller, read 14 September 2026; profiles without reviews recorded as such) · google.com/maps · retrieved 14 September 2026
26. Trustpilot and Clutch profile checks (one fetch per seller domain; 'no profile' where the URL returns 404) · trustpilot.com · retrieved 14 September 2026
27. NYC Taxi and Limousine Commission, Authorized Technology Service Providers (Creative Mobile Technologies, LLC and Curb Mobility, LLC) · nyc.gov/tlc · retrieved 14 September 2026
28. NYC Taxi and Limousine Commission, In-Vehicle Advertising Technology (T-Mobile USA, Inc. (Octopus Interactive) licensed for for-hire vehicle interior advertising) · nyc.gov/tlc · retrieved 14 September 2026
29. AdExchanger, Taxi TV to brands: don't Curb your enthusiasm for DOOH (Curb sold its taxi-top business in 2021 to focus on Taxi TV, 22 March 2024) · adexchanger.com · retrieved 14 September 2026
30. ACCESS Newswire via The Globe and Mail, Firefly and Reveal study (Firefly headquartered in New York City; digital car tops, 6 May 2026) · theglobeandmail.com · retrieved 14 September 2026
31. PR Newswire, SOMO and Reveal announce strategic partnership (digital taxi top measurement in New York City) · prnewswire.com · retrieved 14 September 2026
32. OOH Today, Vector Media adds new OOH inventory (founded 1998 as a New York billboard company; double-decker product, 24 September 2018) · oohtoday.com · retrieved 14 September 2026
33. Spire Capital, Vector Media portfolio page (New York headquartered OOH company; double-decker transit spectaculars) · spirecapital.com · retrieved 14 September 2026
34. Marketing Brew, Why the NYC Ferry is sailing into advertising (sold by Hornblower Group's in-house team, 1 February 2024) · marketingbrew.com · retrieved 14 September 2026
35. NYCEDC, NYCEDC announces new NYC Ferry contract with Hornblower Group (operator contract covering advertising and concessions revenue) · edc.nyc · retrieved 14 September 2026
36. Port Authority of New York and New Jersey, Port Authority and Clear Channel bring new all-digital media program to airports (12-year airport advertising franchise from November 2020 (JFK, LaGuardia, Newark, Stewart)) · panynj.gov · retrieved 14 September 2026
37. Sixteen:Nine via invidis, DOOH network focused on screens inside rideshare cars goes under (Alfi Chapter 7, 25 October 2022) · invidis.com · retrieved 14 September 2026
38. MediaPost, Billups debuts Audrai AI tech (OOH agency in 20 countries, 28 November 2025) · mediapost.com · retrieved 14 September 2026
39. Rules of the City of New York, Title 34, Section 4-12 (subdivision (j), commercial advertising vehicles) · codelibrary.amlegal.com · retrieved 14 September 2026