Terms of use

How to read what is published here, and the limits on it.

What this site is

This site is published by Melih Koray. It is reference material about out-of-home advertising formats in New York City, provided for information. It is not advice for your specific campaign, and it is not an offer to sell media. How the figures are sourced is set out on the about page; what the contact form collects is in the privacy policy.

Figures and ranges

Every cost range here was copied from a vendor or industry publication that is named next to it, with the date it was read. A range is not a quote and is not the rate of any one network, Firefly included. Budget from a written quote with the unit and the dates on it, never from a number on this site.

Accuracy

Each statistic carries its source and the date it was read. New York rules and rates move, so an old figure is shown with its age rather than passed off as current. Found an error? Send it through the contact page; the page is corrected and says what changed.

Third-party links

Links point to the sources so you can check them yourself. What those sites publish, and whether they keep it online, is up to them.

Intellectual property

The words and the compiled tables on this site are Melih Koray's. The photographs are Firefly's and appear here with its permission. You are welcome to quote a passage or a figure if you name Advertise in NY and link the page; copying whole pages is not allowed.

Brand names and campaign creative appearing in photographs remain the property of their owners and are shown as documentation of live campaigns.

Liability

To the extent the law allows, the publisher is not liable for commercial decisions made on the basis of information published here.