Terms of use

How to read what is published here, and the limits on it.

What this site is

Published reference material about out-of-home advertising formats in New York City. It is provided for information. It is not advice for your specific campaign, and it is not an offer to sell media.

Figures and ranges

Any cost range on this site is a market-level figure compiled from publicly published vendor and industry sources, with the source named on the line. Ranges are not quotes, and they are not the rates of any single network — including Firefly, which prices per campaign and publishes no rate card. Do not budget from a number on this page; get a written quote.

Accuracy

We source every statistic and date it. Markets, rules and rates still change, and older figures are labelled with their age rather than presented as current. If you spot something wrong, tell us through the contact page and we will correct the page.

Third-party links

We link to sources so you can check them. We do not control those sites and are not responsible for their content.

Intellectual property

Text and original photography on this site belong to Firefly Systems Inc. unless credited otherwise. Quote us with attribution and a link. Do not republish pages wholesale.

Brand names and campaign creative appearing in photographs remain the property of their owners and are shown as documentation of live campaigns.

Liability

To the extent the law allows, we are not liable for commercial decisions made on the basis of information published here.

Governing law

These terms are governed by the laws of the State of California, United States.