About Advertise in NY
Who publishes this site, how the numbers on it are sourced, and what it will not print.
What this site is
Advertise in NY is a reference for buying out-of-home advertising in New York City. It covers what each format physically is, how it is specified, how its audience is counted, and which agency writes the rules for it: the Taxi and Limousine Commission for taxi tops, the MTA for subway and bus, the Department of Buildings and the Department of Transportation for signage and street furniture.
It is written for the person who has to justify the buy internally: brand marketers, media buyers, agency planners, and event marketers. It is not a rate-card site and it is not a lead form dressed up as an article.
What is on the site
- Advertising in New York City: the seven formats side by side, who sells each, how it is counted and who regulates it.
- Times Square billboards: who sells each face around the Bowtie, the two published rate guides that disagree, and how the crowd is counted.
- Times Square billboard vs taxi tops: what the same budget buys on the screen and on the street.
- NYC subway advertising: the MTA concession, the units, the screen specs and the ridership counts.
- NYC bus advertising: the same concession on the street, twelve bus formats with sizes and borough coverage, and the MTA's rules.
- NYC billboard advertising: who owns the boards, why zoning decides where they stand, and the published ranges.
- The NYC OOH seller directory: 32 sellers verified one by one against what each actually controls.
- NYC advertising agencies for out-of-home: the planners and buyers who sit between a brand and those sellers, scored on written criteria.
- Wild posting in New York: what the city code says about posters, who pays the fine, and how permitted walls are sold.
- Mural and wallscape advertising in New York: painted walls and vinyl wallscapes, who paints and sells them, and why zoning treats paint as a sign.
Who edits it
The site is published and edited by Melih Koray, a marketing and SEO practitioner who documents out-of-home media. He writes the guides, checks the figures against their sources and signs off every page before it goes live. There is no editorial board behind the name; the name is the accountability.
How the figures are sourced
Every number on this site carries a named source and a year, on the line, not in a footnote. Audience counts come from the body that publishes them (the MTA, the Times Square Alliance, NYC Tourism + Conventions), inventory counts from the seller's own published unit lists, and cost ranges from third-party published rate guides. Where two published sources disagree, the page prints both and says which is which. Where the industry's favourite number is old (the 97% mobile-outdoor recall figure traces to an Arbitron study from 2001), the page prints its age instead of hiding it.
What this site will not publish
- Any operator's rate card. Where this site quotes market ranges, they come from third-party published sources, named and dated on the line, with a note saying they are not quotes. No figure on this site is the rate of any single network.
- A statistic without a source. If a figure cannot be traced to a named publisher and a date, it does not run.
- An unnamed anecdote. No "a plumber in Denver made $15,000". Either it is a real, named, permitted case or it does not run.
- Driver recruitment. See below.
Commercial relationships
Melih Koray is employed by Firefly, which sells taxi-top and vehicle media in New York and appears in the seller directory like any other seller, on the same evidence rule. The campaign photographs on the site are Firefly's. Links to Firefly carry a sponsored tag. A campaign brief sent through the form can be handed to Firefly's sales team, and the privacy policy says so. No Firefly price is printed here, and pages that rank or compare sellers carry their own disclosure line next to the list. A version of this paragraph closes every page, so a reader can weigh it against whatever sits above it.
Where the photographs come from
No stock photography runs here. The pictures are Firefly campaign frames shot in New York and shown with Firefly's permission, and the editor looked at each one before writing its caption, so the brand, the format and the place on a caption describe what is in the frame rather than what a filename claimed. Since October 2026 a frame appears on one site only; where a frame could not be matched to its caption, the page runs without a picture.
Who this site is not for
Drivers and couriers looking for vehicle-advertising work. It is a reasonable thing to want and it is not what this site does. No page here is written to recruit vehicles, no page publishes driver payment figures, and the contact form does not accept driver applications.
How corrections work
When a figure turns out to be wrong or misattributed, the page changes and says what changed rather than quietly deleting it. Page dates reflect real content changes; a date is never refreshed to look current.
Contact
Planners, buyers, agencies and press reach the desk through the contact form. A person reads every brief. Campaign enquiries may be passed to the operator named in the disclosure above; corrections and press questions stay with the publisher. What the form collects and where it goes is set out in the privacy policy; how to read the ranges is in the terms of use.