About Advertise in NY
Who publishes this site, how the numbers on it are sourced, and what we will not print.
What this site is
Advertise in NY is a reference for buying out-of-home advertising in New York City. It covers what each format physically is, how it is specified, how its audience is counted, and which agency writes the rules for it — the Taxi and Limousine Commission for taxi tops, the MTA for subway and bus, the Department of Buildings and the Department of Transportation for signage and street furniture.
It is written for the person who has to justify the buy internally: brand marketers, media buyers, agency planners, and event marketers. It is not a rate-card site and it is not a lead form dressed up as an article.
Who operates it
This site is operated by Firefly, a digital out-of-home advertising network. We say that in the footer of every page rather than burying it, because you should be able to weigh what you read here against who publishes it.
That relationship is also the reason the campaign performance figures on this site carry a named measurement partner and a link instead of an anonymous industry average. We have access to measured campaign data that a broker site does not.
What we will not publish
- A price attributed to Firefly. Firefly prices per campaign and publishes no rate card. Where this site quotes market ranges, they come from third-party published sources, named and dated on the line, with a note saying they are not quotes.
- A statistic without a source. Every figure carries a named source and a year. Where the industry's favourite number is old — the 97% mobile-outdoor recall figure traces to an Arbitron study from 2001 — we print its age instead of hiding it.
- An unnamed anecdote. No "a plumber in Denver made $15,000". Either it is a real, named, permitted case or it does not run.
- Driver recruitment. See below.
Who this site is not for
Drivers and couriers looking for vehicle-advertising work. It is a reasonable thing to want and it is not what this site does. No page here is written to recruit vehicles, no page publishes driver payment figures, and the contact form does not accept driver applications.
How we correct things
When a figure turns out to be wrong or misattributed, we change the page and say what changed rather than quietly deleting it. Page dates reflect real content changes; we do not refresh a date to look current.
Who writes it
Guides are written by Melih Koray, Marketing at Firefly, and reviewed before publication by the Advertise in NY editorial team.
Contact
Advertisers, agencies, fleet operators and press can reach us through the contact form. It goes to a monitored queue, not an autoresponder.