Digital Out-of-Home Advertising
in New York City

Taxi top LEDs, car wraps, digital billboards, and mobile retargeting — put your brand in front of millions on the streets of NYC, 24/7.

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13,000+ NYC Yellow Cabs
8M+ Daily Residents
60M Annual Tourists
$0.15 Lowest CPM

Advertising Formats

From classic taxi toppers to programmatic digital screens, we cover every way to put your brand on New York City streets.

Taxi Top LED

GPS-tracked digital screens on 13,000+ NYC yellow cabs. Target by neighborhood, time of day, and weather — with verified impression reporting.

Car Wraps

Transform any vehicle into a rolling billboard. Full and partial vinyl wraps deliver the lowest CPM in advertising — $0.15 to $0.48 per thousand impressions.

Digital Billboards

High-impact LED spectaculars in Times Square, major intersections, and transit corridors. Programmatic buying available through DSPs.

Featured Articles

In-depth guides to help you plan, budget, and maximize your NYC advertising campaigns.

NYC yellow taxi with digital LED advertising

New York Taxi Advertising: The Ultimate Guide to Costs, Benefits & ROI in 2026

Everything you need to know about advertising on NYC taxis — from digital LED taxi tops to full wraps. Costs, impressions data, TLC regulations, and how to maximize your ROI.

Read Full Guide →
Car with digital LED advertising display

Car Advertising: The Complete Guide to Vehicle Wraps, Costs, Benefits & Proven ROI

A comprehensive guide to car advertising — from full vehicle wraps to digital car-top displays. Real costs, proven ROI statistics, and why vehicle advertising delivers the lowest CPM.

Read Full Guide →

About NYC DOOH Advertising

New York City is the advertising capital of the world — a market where over 8 million residents, 60 million annual tourists, and countless daily commuters create the densest, most diverse audience on the planet.

Advertise in NY is your definitive resource for understanding, planning, and executing digital out-of-home (DOOH) campaigns across all five boroughs. From GPS-tracked taxi top LEDs delivering verified impressions to vinyl car wraps that turn every vehicle into a brand ambassador, we cover every format, every cost, and every strategy you need to win in this market.

Our mission is simple: give advertisers the data, insights, and tactical knowledge to make smarter OOH investments in the most competitive media environment on Earth.

Ready to Advertise in New York City?

Explore our in-depth guides and start planning a campaign that puts your brand in front of millions — every single day.

Taxi Advertising Guide Car Advertising Guide